Here's a Ted Talk link: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?referrer=playlist-the_most_popular_talks_of_all&autoplay=true

What do you think of Ted Talks, in general, and what you think of the ideas found in this video (do you agree or disagree and what makes you feel that way?) Has it changed the way you think about marketing at all? Can you find an example, other than the ones mentioned in the video, of a company that you think follows this strategy, or one that does not?