Hershey spent $115 million on a failed enterprise system implementation attempt of SAP R/3, Siebel CRM, and Manugistics supply chain applications during the Halloween season, which caused huge candy disruptions in 1999.

This failed attempt prevented Hershey from delivering $100 million worth pf Hershey Kisses for Halloween that year, causing a third-quarter sales drop of 12.4 percent. Earnings that year were off by 18.6 percent (compared with the previous year), and that caused the stock price to fall by 8 percent?

 

Given the description of Hershey's failed enterprise system implementation from the which of the four challenges of the enterprise system described in the seem to best explain what happened?

Answer rating: 100% (QA)

Based on the description provided it seems that Hershey faced the following challenges in their ente... View the full answer