Question: Hershey uses its website to allow consumers to customize the plume at the top of Hershey Kisses with a personalized message. This is called individualized

Hershey uses its website to allow consumers to customize the plume at the top of Hershey Kisses with a personalized message. This is called
individualized marketing
segment marketing
niche marketing
mass marketing
Hershey uses its website to allow consumers to

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