Question: Hertz Car Rental has a customer loyalty program, called Gold Plus Rewards. It offers rewards with one point per dollar spent on qualifying rentals. Free

Hertz Car Rental has a customer loyalty program, called "Gold Plus Rewards." It offers rewards with one point per dollar spent on qualifying rentals. Free weekend rentals can be earned for as few as

500

points. By having a customer loyalty program, Hertz is using marketing.

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