Question: Hey there. I recently asked William to begin keeping a list of competitive research scorecards for some ads we are tracking. He didn t understand

Hey there. I recently asked William to begin keeping a list of competitive research scorecards for some ads we are tracking. He didnt understand what those scorecards were, and Im not sure my explanation helped him much. Could you give me an explanation that I can pass on to him to see if we can help him understand?

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