Question: Hey there. I recently asked William to begin keeping a list of competitive research scorecards for some ads we are tracking. He didn't understand what

Hey there. I recently asked William to begin keeping a list of competitive research scorecards for some ads we are tracking. He didn't understand what those scorecards were, and l'm not sure my explanation helped him much. Could you give me an explanation that I can pass on the him to see if we can help him understand?
I'd be happy to give it a try. Competitive research scorecards are systems analysts can use to rate and rank competitors on how their advertising success compares to our success in terms of revenue generated. They can also help identify where we need to make changes in order to stay competitive.
Hey there. I recently asked William to begin keeping a list

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