Question: [ Hezron ] Hezron, a marketer, has noticed that there has been a large advance in technologies. The previously dominant form of communication, cave paintings,

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Hezron

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Hezron, a marketer, has noticed that there has been a large advance in technologies. The previously dominant form of communication, cave paintings, have gradually been falling out of fav as there have been developments in some revolutionary new

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fangled technologies: the amphitheater, logographic scripts, flag

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based code and the usage of scrolls! Now there are so many channels to communicate that Hezron does not know where to start. Which iss Hezron facing when trying to choose which communication channe use?

Media Fragmentation

Evolution of Communication

Media Richness

Technological Revolution

Rate of Change

[Hezron] Hezron, a marketer, has noticed that there has been a

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