Question: [ Hezron ] Hezron, a marketer, has noticed that there has been a large advance in technologies. The previously dominant form of communication, cave paintings,

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Hezron

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Hezron, a marketer, has noticed that there has been a large advance in technologies. The previously dominant form of communication, cave paintings, have gradually been falling out of favor as there have been developments in some revolutionary new

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fangled technologies: the amphitheater, logographic scripts, flag

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based codes, and the usage of scrolls! Now there are so many channels to communicate that Hezron does not know where to start. Which issue is Hezron facing when trying to choose which communication channel to use?

Rate of Change

Media Richness

Media Fragmentation

Technological Revolution

Evolution of Communication

[Hezron] Hezron, a marketer, has noticed that there has been a

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