Hi$.$ Can I do a quick vocabulary check with you? I just got out of a meeting and I think I was using the wrong word the entire time. Isn't $$attribution$$ when you determine which results were the most beneficial?

Yep, but you're just missing one part of the definition. Attribution is the practice of determining which keywords resulted in beneficial results.

You're close. Attribution is the practice of determining which customer profiles you want to target.

Not quite, attribution is the practice of determining which marketing channels contributed to the results you care about and to what extent.

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