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Consider using a format similar to the table below in crafting your response. Introduction Growth Maturity Decline - Exhibit 8.7 Strategies for Extending the Product Life Cycle Develop new uses for . Baking soda is now promoted for deodorizing refrigerators, as an environmentally friendly cleaning products product, and much more. Modify the product: - Change quality . Add graphite to tennis racquets and golf clubs. - Boost performance . Enhance computer chip speed. - Alter appearance - Modify packaging; change colours, or introduce a new scent. Increase frequency of . Dentyne gum is promoted as a way to help clean your teeth when you can't brush after a meal. use Increase the number . Tums have always contained calcium, but when this fact was promoted, people concerned about bone of users density began to purchase the product, Find new users . Club Med introduced vacations geared to baby boomers, seniors, golfers, and those looking for cruises after some of their original target market of swinging singles got married and had children. Reposition product - Suntan lotion has evolved to become sunscreen protection. . Vitamin D is sold as a cancer deterrent. Tweak marketing . Greeting cards are sold in supermarkets. strategy . Upscale cosmetics are sold in drug stores. Assignment Overview This assignment counts towards your "Marketing Reflections\" mark. in this "reflection" you will apply the concepts of Product Life Cycle and Adoption of Innovation to an emerging technology. Assignment Instructions: 50, you think 3D HD is cool...wait until you get your hands on a holographic projector (HP)! Holographic projectors are currently in the Development Stage of the Product Life Cycle (PLC Exhibit 8.7A) getting ready to launch and enter the introductory Stage. 1. Describe the key characteristics of each stage of the PLC that HP will move through. (Describe in terms of sales, profits, typical conSumers, competition and the 4 P's.) 2. List and describe the factors that influence the adoption of new innovations and describe what HP manufacturers could do to speed up adoption of the technology. (Exhibit 8.3) 3. Keep your response to a maximum 250 words and post to the submission site in PDF format using the correct filename format described in the Course Presentation e.g. Last Name, First Name Assignment Name; Tracey, Neil Reflection 7b. (note this reflection will be submitted rather than posted to a forum for discussion)