hi expert please read the case study and answer the second question ONLY

• Critically discuss whether - the systems approach or the contingency approach - would be the best for Cell C to use if he wants to achieve its goal of growing its revenue and continuing to be innovative. Motivate your answer

• Explain one other approach that might apply to Cell C. Motivate your answer

CASE STUDY: MOBILE TELECOMMUNICATION COMPANY, CELL C Launched in 2001, Cell C is South Africa's third cellular operator with more than 9.1 million subscribers. In 2010 the company repositioned itself as the possibilities provider, which emphasizes putting the customer at the center of everything that it does, focusing on positively transforming the lifestyle and livelihood of its customers. Cell C recognizes than in its industry, innovation is the key and it was the first company to offer customers flat voice and data tariffs. Customers can phone any network, anytime for 99c per minute, on per second billing and enjoy standard data bundle and contract tariffs of 15c/MB (in and out bundle). It was also the first mobile company in South Africa to operate on a dual-band network. In 2010 the company became the first mobile operator in South Africa to roll out a national HSPA + network in the 900MHz frequently band. The lower frequency band provides wider coverage and better penetration. Its network covers close to 92% of the population of SA, of which 2/3 is HPSA + enabled. Cell C aims to bring its customers tomorrow's technology today. It has seen as steady increase in subscribers looking for its simple, innovative, value for-money products, exceptional customer service, and the promise of even better things to come. Embracing the internet age, it actively connects with its customers using a variety of social media platforms such as Facebook, Twitter and MXit to better serve its current and potential customers. Source: (Botha, S \& Musengi, S (2016). Introduction to Business Management, Fresh perspectives. Pearson