Hi! I am researching brand attitude and purchase intention in Europe... For the data part, I am

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Hi! I am researching brand attitude and purchase intention in Europe...

For the data part, I am doing a survey on how brand attitudes amongst consumers are affected (as in their products getting heavily delayed) ->

My research question is: "How is consumer brand attitude and purchase intentions towards IKEA impacted by different supply chain disruptions: humanitarian crisis vs. infrastructure disturbance?"

The survey is divided into two parts, both implying a different disruption and randomly allocated to participants.

I am wondering what would be the right statistical method?

Posted Date: May 18, 2024 03:06 PM

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Hi! I am researching brand attitude and purchase intention in Europe... For the data part, I am

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