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PART B - FILL IN THE BLANKS In the underlined space provided for each question, indicate the word that best fits in each of the questions below. Each answer may only be used once, and there are more words then there are questions. wholesaler fixed Skimming Pricing fad demand niche rebate Marketing board supply joint markup Bait-and-switch Break even point intermediaries shrinkage turnover Price lining refund Target market merger market variable couponing inventory 1. is the loss of inventory due to theft or damage. 2. A(n) purchases goods from the manufacturer and sells the goods to the retailer at a higher price. 3. Expenses that change depending on the number of items produced are called expenses. 4. A __market is one where there are very few retailers selling the product/service. 5. is the point at which all costs have been covered. as 6. An organization that specializes in weight reduction may define its adults who are at least 10lbs overweight. 7. A is popular for a short period of time and has a very unpredictable product life cycle. 8. A is a place where buyers and sellers meet to exchange goods or services for money. 9. The quantity of a good a consumer is willing and able to buy at a particular price is known as 10. Setting an initially high price for your product before competitors have entered the market is called 11. All of the types of businesses that exist between the manufacturer and consumer can be called 12. The amount added to the original cost in order to cover expenses and make a profit is known as the 13. This occurs when a retailer advertises a product at an unbelievably low price and when consumers arrive to purchase they offer a different product because the first product is no longer available: 14. gives customers a refund on a product purchased at the point of sale. 15. A occurs when the full amount of the purchase price is returned to the consumer