Question: hi i need help in remarking/ evaluating this issues in a research article please help i will give a thumb up Criteria Issues Specifications/ methodology
hi
i need help in remarking/ evaluating this issues in a research article please help i will give a thumb up
| Criteria
| Issues
|
| Specifications/ methodology
| Data Collection Method: There were 7-factors consumer-based attitude scale developed that contained 32 items, a questionnaire was done by students between the ages of 18 and 24. and the data analysis that were used are frequencies, t-test, ANOVA, factor analysis, and registration analysis. A questionnaire form was used as a tool for gathering data. The questionnaire form was prepared by benefitting from the studies of Shields and colleagues. In the first part of the questionnaire are questions about demographic information and multiple-choice questions about the use of Internet and social media. Sampling Technique: the researchers used a simple random sampling method
Response Rate & Sample Size: the size of the sample was approximately 400 students. The 400 filled out the questionnaires that were handed to them which resulted in a 100% response rate.
Questionnaire Design: Demographic information and multiple choice questions about the use of internet and social media were used in the first part of the questionnaire, in the second part, a Likert scale containing five items is used (1=totally disagree, 2=disagree, 3=no idea, 4=agree, 5=totally agree).
Data Analysis: Descriptive Analysis [Statistical Test] /SPSS 15.0: In the analysis of the data gathered from the questionnaire, SPSS version 15.0 statistical software for Windows was used. Cronbach's Alpha [Coefficient of Reliability/Consistency] /SPSS 15.0: Cronbachs a test was implemented for the reliability test of the scale, and it was calculated that Cronbachs a=0.74. This value calculated shows, according to Ozdamar (2002, 673), that the scale is highly reliable. For the factor analysis feasibility test of data, the Kaiser-Meyer-Olkin (KMO) test and the Bartlett test (Altuns k et al. 2005: 220) have been implemented. The value of the Bartlett test is 5,510.201. This value is p=.000<.05, so the result of the Bartlett test is significant. The value of the KMO test is calculated as 0.882
|
|
|
|
| Currency | Time lag between collection and publication: In May 2008 June 2009: Informations were collected, and in 2011 the article was published.
Frequency of updates: Data were collected twice.
|
| Objective | The purpose of the study aims to specify the factors that affects the attitudes of consumers towards social media marketing, it presents which factors are effective and which are not regarding the attitudes of customers towards social media marketing, Kim and colleagues (2010, 216) mentioned the lack of academic studies about social networking sites and social media sites and the abundance of newspaper and magazine articles, Wikipedia writings, and blogs about them, this study aims to meet the academic needs in the field.
|
| Dependability
| Article views: 17927 They used these two resources of information
|
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
