**ANSWER MUST BE SOMETHING T-MOBILE DOES NOT ALREADY SALE OR OFFER**

Critical issue: T-Mobile falls short in profitability to both its direct competitors and industry average. Gross margin, Operating margin, net profit margin, return on equity and return on assets are all lower than verizon and the industry average. Objective: increase profitability for long term value for stakeholders and long-term financial value for shareholders. YOU MUST CREATE A NEW PRODUCT OR SERVICE FOR THE COMPANY OF T-MOBILE TO INCREASE PROFITABILITY RATIOS CREATE A STRATEGIC RECCOMENDATION TO ADRESS THE CRITICAL ISSUE USING THE INFO ABOVE