Hi! I need someone to help me to write a situation analysis and also collect some statistics for SONY link buds. (800 words)

I have collected some statistics and answered, some I might need help to analyze why also not all questions have to be included just as many as possible.

Please include refrencing as well

1. Industry

Is the industry performance this year compared with last year - growth, decline or stagnating, and why?

The coronavirus pandemic led to many businesses closing down, forcing their employees to work from their homes. In order to work from home, the employees needed to use more electronics than before. Hence, the consumer electronics industry has increased its market size.

What is the industry's performance trend over the past five years, how is this different to recent performance, and why?

The graph below shows that the consumer electronics industry also grew during the last four years.

• The gradient of this graph is steeper than the gradient of the previous graph, indicating a sharper increase over four years than one year.

• This could also have been influenced by the pandemic, as the increase in demand for consumer electronics was likely higher from 2020-2022 than for other years

How does the industry situation compare with adjacent or similarly related industries?

Which category represents the largest share of the industry, and how is this trending?

What is the industry's projected growth over the next five years, and what is likely to be driving the trend?

Categories

What is the share (%) of the industry for each category, how has this been trending, and why?

Portable consumers electronics 62%

In-car entertainment- 3%

Computer and peripherals- 20%

In-home electronics- 15%

Which category has shifted most significantly (growth and decline) in the last year in absolute terms (value or volume), and why?

Which categories have been experiencing shifts in performance (growth or decline) over the past five years, and what is the cause of the shift?

Portable Consumer Electronics has grown most significantly by 1420.1 of volume.

What is the projected growth over the next five years for each category, and what is expected to be driving the trend?

2. Brands

Which brands across the industry are growing most significantly in market share and absolute terms, and why?

AirPods (Apple Inc) has grown most significantly in market share, from 2.6% 2021 to 3.6% 2022. Apple Ecosystem?

Evaluate your competitors: - What are the brand share shifts of your closest three competitors in the product category? - What products do the three closest competitors offer to the consumers? (Bose Apple Samsung)

What is the trend for your brand, along with each competitor's brand look at the past five years? Discuss what drove the trend.

Sony has had a consistent drop off in market shares past 5 years, averaging 0.58% decrease every year. While Apple and Bose are seeing an increasing trend in market share for the past five years. In the other hand, Beats are seeing a gradual decrease in market shares.

What is the trend for your brand, along with each competitor's brand look at the past five years? Discuss what drove the trend.

What is each competitor brand's projected growth over the next five years? What is likely to be driving the trend in the future?

3. Product Segments What are the product segment shares of the category?

Which product segments are growing most significantly in market share and in absolute terms, and why?

What is the trend over the past five years for each product segment, and what drove the trend?

What is the projected growth for each product segment over the next five years?

What is likely to be driving the trend?