Hi please answer all these from a-b-c .. you send me only the letter A . and please send me the links and citation where you get all the information. thank you.

This is all about Product Concepts.

a. Go to awakechocolate.com. Review the product mix and consider both product lines: Awake and Mello. Using a table, identify the products in each line and outline the core benefits from the customer's point of view and what factors will influence their decision making for the different products. b. Identify the core brand values for Awake chocolate and any difference in brand values for Awake vs Mello. Explain how the brand values are conveyed through the website, and online social media and through the packaging. Give examples from all online media in your discussion. C. Assume that Awake is going to launch a new product. Using the steps in the New Product Development process carefully explain what the company needs to do at each stage. Outline all of the likely cost areas (including marketing), which will be the greatest costs and which will be fixed vs variable. In other words, think through each step for the new product