Question: Hi, pls help. Question : 1. Propose ONE (1) international communication strategy that you think is suitable for Jovian Mandagie for his collections in Indonesia.

Hi, pls help. Question : 1. Propose ONE (1) international communication strategy that you think is suitable for Jovian Mandagie for his collections in Indonesia. Explain your choice of communication strategy. 2. Explain either the marketing strategy of push or pull is appropriate for Jovian Mandagie in promoting his collection among his targeted customers in Indonesia. Rationalise your choice of marketing strategy.

Hi, pls help. Question : 1. Propose ONE (1)

There is ONE (1) case study in this section. Answer ALL questions. Jovian Mandagie is a Malaysian fashion designer whose simple yet elegant couture has decked some of Malaysia's most famous celebrities. After gaining recognition for his pieces and launching several stores across Kuala Lumpur, his trendy designs have made him a favourite of many fashion enthusiasts. He is now looking to expand his collection internationally as many have mentioned they have an interest in his keen eye for elegant dresses. Figure 1: Samples of Jovian Mandagie's Collection Source: http://www.tonguechic.com/fashion/runway-report-jovian-mandagie-2014-collections/

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Propose ONE (1) international communication strategy that you think is suitable for Jovian Mandagie for his collections in Indonesia. Explain your choice of communication strategy.

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