There is ONE (1) case study in this section. Answer ALL questions.

Jovian Mandagie is a Malaysian fashion designer whose simple yet elegant couture has decked some of Malaysias most famous celebrities. After gaining recognition for his pieces and launching several stores across Kuala Lumpur, his trendy designs have made him a favourite of many fashion enthusiasts. He is now looking to expand his collection internationally as many have mentioned they have an interest in his keen eye for elegant dresses.

1. Briefly discuss whether Jovian Mandagie can maintain the same target that he has in Malaysia if he is to expand his business in Indonesia.

2. Recommend ONE (1) international business entry strategy that is suitable for Jovian Mandagie in his effort to expand his business empire to Indonesia. Justify your recommended entry mode.

3. Propose ONE (1) international communication strategy that you think is suitable for Jovian Mandagie for his collections in Indonesia. Explain your choice of communication strategy.

4. Explain either the marketing strategy of push or pull is appropriate for Jovian Mandagie in promoting his collection among his targeted customers in Indonesia. Rationalise your choice of marketing strategy.

5. If Jovian Mandagie is to hire a branch manager to assist him in taking care of his Indonesian branch, which staffing policy should be applied? Describe the staffing policies available before stating your choice (assuming there is no imposition of staffing regulations by the government of the hosting country).