Hi$,$ Sameer!

Boeing. You would need to select a business unit. Boeing has three business units: $1)$ Commercial Airplanes; $2)$ Defense, Space & Security; and $3)$ Boeing Global Services. Other than commercial aircraft, the other units are either contract work for the government or support services to airlines. Commercial Airplanes is the best choice of the three. What would your innovations look like? What do these airplanes do$?$ They are people transporters. What would be a new, radical people transporter? For example, I think that there are groups looking into huge balloons to transport people. You will need seven concepts. Or you may want to look at smaller $($than new plane design$)$ incremental innovations to existing Boeing airplanes. Extended fuselages to existing designs already exist.

Folger Coffee is a good choice. Also, so is Wide Awake Coffee Company, my favorite $$

The following companies seem to have one claim to fame, their original innovative business concept. See "Note $3.$ Avoid being trapped within an innovative business," II SELECTING A COMPANY, in the Guide. Think of an innovation concept for each of these companies and you will see the limitations$.$

For example, Stur Drinks. What innovative concepts are there when the company's product line is all$-$natural fruit and stevia leaf extracts with no sugar and zero calories?? If you chance the basic ingredients, you change the business model. What