Hi, the task is to critically evaluated two or more types of market segmentation, and applied to own organisations customer base.

The guidance says to start with a general explanation of the topic - how different organisations use segmentation in different ways, possibly expand on targeting strategy and explore segmentation in your own organisation, map the environment and competitors. One approach would be to evaluate the four strategies and give examples of any these adopted by own organisation and explaining why and whether any others might be appropriate. I work in steel fabrication company.