Choose two social media marketing tools to research. In your discussion post, provide a list of the functionality these produce in terms of:

A- Personalizing experience

B- Understanding customers

C- Engaging customers

D- Impacting customers

E- Customers conversion rate

What are the major ethical and legal issues that the companies you researched are facing? How should policy makers address these issues?

How can companies increase their marketing effectiveness using social media or digital marketing?

Answer rating: 100% (QA)

Social Media Marketing Tools HubSpot Personalizing Experience A HubSpot allows for the creation of personalized content based on user behavior preferences and demographics It provides tools for dynami... View the full answer