Planning is one of the most important management functions in any business. A front office manager’s first step in planning should involve determine the department’s goals. Planning also includes determining the strategies and tactics the department will use to attain the objectives. The Revenue Manager indicated that the establishment has the ideal of maintaining an average of 80% occupancy during the upcoming year. Management are to make use of the market condition approach in pricing the rooms.

As the front office manager, you are to research strategies and make recommendations on how this outcome can be achieved. The information obtained are to be compiled into a report that will be presented to the senior board of directors at their next strategic meeting. Headings that are to be used in the report are:

 

• The Target Market: Who the Hotel will be marketing their products to and how the hotel could reach the ideal target market.
• Technology that can be used to market the hotel.
• Promotions that the hotel can run through the year, keeping in mind the yearly calendar and events happening in the area.
• Customer satisfactory feedback.

Answer rating: 100% (QA)

Target market refers to a group of potential customers to whom a company wants to sell its products and services This group also includes specific cus... View the full answer