Hide Folder Information Instructions Case 2 Purpose Have you wondered how satisfying customer needs and product lines affect profits? While reading this case, you will learn how Nature's Own Foods, Inc. has worked to increase profits. This case will help you understand the basic framework of consumer behavior, the need for marketing practices, and develop a conceptual framework for marketing. Task You will read "Nature's Own Foods, Inc. on pg. 636-637 in the textbook. Be sure to address all of the topics/questions listed below. Evaluate Nature's Own Foods' present situation. What would you advise Neal Middleton to do to improve Nature's Own Foods' profits. List 4 ways to improve profits. Explain each way to improve profits.