Case $2$

Purpose

Have you wondered how satisfying customer needs and product lines affect profits?

While reading this case, you will learn how Nature's Own Foods, Inc. has worked to

increase profits. This case will help you understand the basic framework of consumer

behavior, the need for marketing practices, and develop a conceptual framework for

marketing.

Task

You will read "Nature's Own Foods, Inc. on pg$.636-637$ in the textbook. Be sure to

address all of the topics$/$questions listed below.

Evaluate Nature's Own Foods' present situation.

What would you advise Neal Middleton to do to improve Nature's Own Foods'

profits. List $4$ ways to improve profits. Explain each way to improve profits.

Criteria

This assignment is worth $100$ points. Case $2$ will be graded using the "Case $2"$ rubric.