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Evaluation: This assignment is worth 20% of your final grade in this course.

Purpose:

• To explain how principles of marketing research guide research design: Contrast the differences between secondary and primary research.

Instructions:

Complete the three questions below:

1. Using one of the following statements of purpose below, find and evaluate three secondary data sources. Provide a brief paragraph with your evaluation of each source.
   • To determine the viability of opening a pizza restaurant in Beijing, China
   • To learn about the demographics of Vancouver, British Columbia, where our company currently does not have a storefront
   • To understand the vocabulary used by fans of eSports in order to prepare a focus group questionnaire
2. Log in to Business Source and find a MarketLine company profile of a company that you think you know very well. Review the report and see if it aligns with what you know or have experienced about the company. In a paragraph, explain some company profile information that you can confirm, wish to dispute, or that surprises you.
3. Google the term new study shows and select an article from the results page. Evaluate the article for credibility by answering the following questions below:
   • Is the author credible?
   • Who is behind the research?
   • Is the context clearly stated?
   • Is the methodology clearly communicated?
   • Is the sample size provided?

You will be assessed using the marking criteria listed in the attached rubric

Submission Guidelines:

• The format of the submission should be in the following format:
  • Word document
  • 2 pages maximum
  • typed
  • double spaced