Question: Hide Folder Information Instructions Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: from theory to practice. California management review , 47 (3), 105-121.

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Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: from theory to practice.California management review,47(3), 105-121.

This article presents the value curve frameworkthat can enable firms to develop blue ocean strategies.

Further Reading:

  • Book:Kim, W. C., & Mauborgne, R. (2017).Blue ocean shift: Beyond competing-proven steps to inspire confidence and seize new growth. Hachette Books.
  • Scholarly article: Kim, W. C., & Mauborgne, R. (2019). Nondisruptive creation: Rethinking innovation and growth.MIT Sloan Management Review,60(3), 46-5
  • Assignment Questions:

1b.Analyze the industry in which your company Facebook operates, using 'Value Curve' tool.

2. What are your recommendations for FACEBOOK Company

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