Question: Select a coffee shop and do the assignment Instructions Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: from theory to practice. California management

Select a coffee shop and do the assignment

Instructions Kim, W. C., \& Mauborgne, R. (2005). Blue ocean strategy: from theory to practice. California management review, 47(3), 105-121. This article presents the value curve framework that can enable firms to develop blue ocean strategies. Further Reading: - Book: Kim, W. C., \& Mauborgne, R. (2017). Blue ocean shift: Beyond competing-proven steps to inspire confidence and seize new growth. Hachette Books. - Scholarly article: Kim, W. C., \& Mauborgne, R. (2019). Nondisruptive creation: Rethinking innovation and growth. MIT Sloan Management Review, 60(3), 46-5 - Assignment Questions: - Assignment Questions: 1a. What is the 'value curve'? 1b. Analyze the industry in which your company (that you selected for the final project) operates, using 'Value Curve' tool. 2. What are your recommendations for your company (that you selected for the final project) Length: No more than 800 words (font size: 12 , line space: 1.5)

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