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Instructions

Using the company$/$organization that you have chosen for your marketing plan $($final project$),$ answer the following questions:

Look at the Figure in Chapter $14$ entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools $($advertising$,$ personal selling, sales promotion etc.$).$ Consider which mix of tools will be best suited to the company$/$organization $($choose at least $2).$

Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ $($for example, what type of sales promotion would you recommend for the company etc.$).$

What types of advertising objectives would you recommend $($see table entitled $$Possible Advertising Objectives$$ in Chapter $15)?$

How could a cloud based CRM tool help this company$/$organization$?$

$***$Company Chosen for this assignment is Target Corporations$***$