Question: High switching cost refers to _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
High switching cost refers to
A
a service charge that discourages customers from switching service providers
B
a strategy used by telecom providers to retain customers
C
a strategy employed by companies to lock in customers by making it difficult or expensive to switch to another product
D
an illegal tactic that prevents customers from leaving by charging a prohibitive service termination fee
E
a strategy employed by companies to prevent customers from renegotiating service contracts
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