Question: Highgrove Industries must decide which process technology to adopt, given the information below. Cost Technology A Technology B Technology C Price per unit $3 $3

Highgrove Industries must decide which process technology to adopt, given the information below.

Cost

Technology A

Technology B

Technology C

Price per unit

$3

$3

$3

Fixed costs per year

$80,000

$120,000

$130,000

Variable costs per unit

$2.20

$1.85

$1.65

Which one of the process technologies would you recommend they adopt if the expected demand is 100,000 units? Explain your result

FORMULAS:

Q* = FC/(VC1 VC2)

Q* = (FC2 FC1)/(VC1 VC2)

FC1 + VC1 = FC2 + VC2

TC = FC + VC(Q)

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