Highlight issues that you believe the researchers might have faced across the different key markets and how
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Question:
Highlight issues that you believe the researchers might have faced across the different key markets and how you believe these could be overcome from the below article.
To be included in answer is the following:
- Simultaneous entry
- International Marketing strategy: standardisation vs differentiation
Please provide peer reviewed articles in answer.
Charbonneau, J. (2017). Tourism New Zealand — Using research to activate the active considerers. In R. Fletcher, & H. Crawford (7th Eds.), International Marketing: An Asia-Pacific Perspective (pp. 261 -265). Pearson Australia.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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