Hill C X Question 11 - ( X You are the ow X CH5 homewor X CH5_homewor X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchU Quiz i Saved Average Value of Sales per Year per Customer: $120 Average Customer Retention Cost: $75 Customer Acquisition-oriented Marketing Expenses per Month: $1,000 Average Customer Retention Rate: 80% You acquire an average of 25 new customers a month. Use the following equations to help determine the CLV: Average Customer Acquisition Cost = Customer Acquisition-oriented Marketing Expenses per Month/Number of New Customers Acquired per Month Customer Lifetime Value = [1/(1-Average Customer Retention Rate)] x (Average Value of Sales per Year per Customer)- Average customer Acquisition Cost + Average Customer Retention Cost) This activity is important because marketing managers need to understand and know how to calculate customer lifetime value as a part of customer relationship management Knowledge of CLV can inform a number of critical marketing decisions related to such factors as the development of strategies designed to aid in the acquisition, nurturing, and retention of customers The goal of this exercise is to test your understanding of CLV by considering this example. You must (1) complete the spreadsheet and (2) answer the questions that follow to receive full credit for this exercise. A B C 1 Monthly Customer Acquisition-oriented Number of New Average Customer Marketing Expenses Acquired Customers per Month Acquisition Cost 2 NaN 1. Complete the mini-spreadsheet shown and use it to answer the following question: What is the average customer acquisition cost one year? (Click to select) v