Hilton Worldwide Holdings, Inc. (formerly known as Hilton Hotels) holds a portfolio of more than 15 separate brands strategically positioned to serve specific markets. Some of these brands include Conrad Hotels, Hilton Hotels, Doubletree, Embassy Suites, Hampton Inn, and Waldorf-Astoria Hotels (Hilton, 2020).

After reviewing this information, discuss the following:

• Select three of Hilton's brands and discuss their target market as well as what differentiates them from the other brands in the Hilton family.
• Provide (with supporting details) one example of another organization that also uses a similar differentiation strategy to position their portfolio of products or services across multiple brands and markets.

To support your assertions, utilize at least one academically credible research source in your response, both citing it in-text and listing it as a reference at the end of your post.