Question: Historically the most common reason for 'going' global was an effort to follow clients and customers as the world economy developed in the 18th and

Historically the most common reason for 'going' global was an effort to follow clients and customers as the world economy developed in the 18th and 19th centuries. In this the early part of the 21st Century if you were considering in an investment abroad what would be some of the economic and financial elements that you would look at in making a decision?

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Misleading of KPIs with objectives goals

=+13. Think about what kind of campaign will generate press and create buzz.

=+c. Who would that famous person be in relation to the consumer? (A coach, friend, uncle, sister, neighbor, dad?)

=+1. Whether they'd seen comparable ads and/or would consider buying the product (overall ad appeal).