Holiday Dream is a hotel and resort established in 2020 in Antalya. It attracts many local and international customers in the summer season. Their customers consist of families and couples that want to spend their holidays in one place that offers all services. Accordingly, the hotel includes a variety of restaurants, swimming pools, spas, fitness centers, shopping areas, and other entertainment activities. The year 2023 came to an end, and the hotel would like to measure its performance throughout the year.

Based on the scenario above, answer the following questions.

a) Holiday Dream implements a balanced scorecard control system at their hotel. What do we mean by this system, and how do companies use it? Explain.

 

Answer rating: 100% (QA)

The Balanced Scorecard is a strategic planning and management system developed by Drs Robert Kaplan and David Norton in the early 1990s Its utilized e... View the full answer