Question: Holley and Ellison are sisters whose parents started a stable 15 years ago boarding pleasure horses. Their parents want the sisters to take over the

Holley and Ellison are sisters whose parents started a stable 15 years ago boarding pleasure horses. Their parents want the sisters to take over the operation as they would like to retire and the business is starting to suffer. Explain what the sisters could do to move the company out of the decline stage of the product life cycle and provide relevant examples.

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