Qualitative Analysis of Comments from YouTube Video by Simon Sinek entitled "Millennials in the Workplace"

https://www.youtube.com/watch?v=hER0Qp6QJNU

Definition of useful response:

Define following categories selected and the rationale for those specific categories:

Agree 1: Emotional Impact

Agree 2: Informative

Agree 3: Transformative

Disagree 1: Nonsense

Disagree 2: Negative Emotion

Disagree 3: Humorous

The above information is based on the below comments:

After listening to him I'm shocked to admit that as for me he is right about the studies and job fulfillement, I like what I'm studying but it's "fine same as yesterday". This man is incredible really convincing and easy to listen to	1	Shocked	Emotional Impact
Simon seems funny and witty, and his message is beautiful if you can grasp it and see the implications of it. But it must be hard to see this things with his own eyes, to not be happy about it, and even tougher to try to push this message through a whole generation. I see that struggle in his eyes everytime he makes the audience laugh. That, more than the message alone, is what really got me.	1	Funny, Witty	Emotional Impact
I am a millennial, and in my opinion we live in a great era where we have more opportunities than our parents ever had. I refuse the idea to blame them for any of my failures, or wrong turns. They raised us the best they could. Now it is our turn and responsibility to use opportunities of this time. Instead of feeling sorry and blame everyone around, take on and become a professional at something or start your own company if you don't like how they treat you in the one you are at right now. Education is more available than ever, you can learn anything from the internet. Take things as they are, take the responsibility for your actions and one day be an example to your kids that will face the same problems as you do right now.	2	Millennials, Responsibility	Nonsense
This guy is great. I've never heard it expressed so clearly, with wit - yet with compassion.	1	Clear	Informative
This is incredible. There are a few things that I get from him though, including from his other videos, that are a bit "Gen X" to me. (Which is a little bit Boomer/ old school.)	1	Incredible	Informative
I'm a boomer, and this guy just gave me the tools whereby I can understand a generation that is not always depicted correctly in the media. Loved this.	1	Tools	Transformative
This almost made me cry. I'm a millennial and this spoke to me deeply. And, I am glad he spoke uninterrupted.	1	Cry	Emotional Impact
This is SOOO interesting! So much of what he is saying is resonating. My daughter is a milineal, and I purposefully tried to safeguard against some of these things. I could see these things happening to people years ago. My daughter is 24. She wasn't allowed social media until the age of 17 years old.	1	Interesting	Transformative
It's full of wisdom and its really really life changing talk. Thank you sir Simon for sharing your wisdom.	1	Life-Changing Talk	Transformative
These are very profound points, and the entitlements are so abundant in all walks of life. In other words, the real hardworking ethic has been task out the windows and replace with benefits. We have to be careful of saying the truth to someone because we do not want to hurt his or her feeling. More importantly, it is not worth being cast on social media platforms or having the parents' phone calls. In all parents has a responsibility to parent, teach, mentor their child in the right way, learning starts at home, and its the parents responsibility to fix these issues before a child goes off into society. Awesome Video...	1	Profound	Informative
I can so relate. Just thinking of leaving my job because the leadership is terrible. This has made me rethink my phone, my job and my goals	1	Relatable, Rethink	Transformative
Life is amazing even though im depressed" - Spoke my life in one line	1	Depressed	Emotional Impact
This is a must watch if you are in business today and have to hire, work with or train the millennial generation. I personally have struggled with millennial generationbut after watching this I have a better understanding of them.	1	Better Understanding	Transformative
I agree with this. I also believe the way you are raised, your home life, what you have been exposed to has a massive impact on your decisions and your attitude towards life in your adulthood.	1	Decisions, Attitudes	Informative
So many deep points in this conversation. School should teach more of patience, teamwork and relationships. Imagine if you had a class with Simon Sinek 3 times a week during your years education. I bet your life would be different and better.	1	Deep Points	Transformative
This is a very interesting video! I will share it with my English students and ask for their opinion. I am a millenial, but I think it is difficult to define an entire generation, especially when we come from many diverse contexts!	1	Interesting	Transformative
I was born in 90 but I find myself affected by the instant gratification part. It creates so much impatience. Phone addiction is very real. I try to stay away from it from time to time, but it's very hard to be honest. Also, If you're ever driving on a busy street with a lot of foot traffic and come to a stop at a red light....the amount of people that are on their phone while walking is ridiculous!!!	1	Instant Gratification	Emotional Impact
This guy is amazing. Much respect . I'm 25 and I already quit my first job because I didn't feel satisfied. Only now do I realize that I need to be patient	1	Amazing	Transformative
Really well put together....compassionate and understanding	1	Compassionate, Understanding	Emotional Impact
I thought this was going to be a millennial bashing but he made it clear that it wasn't the millennials fault for being born in a time where technology began rapidly increasing. Great job on finding a good balance	1	Good Balance	Transformative
I think people fail to realize it's not just the millennial generation that does this, everyone's gone through this they just choose not to recognize that they had the same experiences so they can feel better about themselves	2	Failed to Realize	Nonsense
I really love this video. I'm a millennial, so I feel identificated with the some thing that he says.I believe that is a really difficult define a group of people, that only have in commun is be exposed to the technology, and that only makes me think what is the potencial danger that makes us have the same problem.	1	Identifiable	Informative
I really enjoyed this. Honestly this gave me a new perspective. Thank you so much for the nice 15 minute video on the Millennials and how electronics are "taking over." I had an amazing experience going on a court for kids trip to Nicaragua. The first rule was NO PHONES. It was amazing to experience a week with out them. We all didn't really know each other and to be honest it was kind of awkward but then when we were in Huston airport we decided to get to know each other and figured out our names and finally started talking.	1	New Perspective	Transformative
Really good explanation of why things are like they are today.. I was born in the 60s and when I started to work there were conversations and card-playing going on during breaks. Today there is only silence and people staring down at their phones.. No social interactions at all. Really sad and depressing in my honest opinion!	1	Good Explanation	Emotional Impact
This is so true we have 2 that suffer anxiety and low self esteem it's hard to get them to change, but they will because we are persistent. So new parents take this in it is so true, make sure you have a meal together every day around a table with no phones then inspire everyone to have a conversation	1	Anxiety, Low Self-Esteem	Emotional Impact
Oooof, the part about deep meaningful relationships and people cancelling as soon as something better comes along hit hard. I may be jaded, but this has largely been my experience with people, they do not commit to any plans, it's usually a maybe and they won't blink to flake out.	1	Jaded	Emotional Impact
This video is very interesting! I am a millennial, but I think it is difficult to define people with one word. I don't think that I am a typical millenial. I want to share this video with my students and ask them for their opinion.	2	Not Typical Millenial	Negative Emotion
My biggest issue (with myself, in relation to this video) is that my mind tends to constantly go. I'm usually the quiet guy in the corner who notices a lot of things that could be noticed in the room. Because my mind has a constant need for stimulation, I find myself being fidgety and needing to do something with my hands.	2	Need for Stimulation	Negative Emotion
Thank you Simon Sinek! I listen to your genius ideas every chance I get and it demonstrates a new intellectual perspective each time.	1	New Perspective	Transformative
Scary thing is to see people laughing instead of crying in front of this unfortunate reality	1	Scary	Emotional Impact
Thank you for this kind of content it really helps us about leadership.	1	Helps Us	Transformative
Isn't it the parents, the predecessors of the millennials that made the world the way it is now, isn't it them who raised the millennials themselves? Isn't that like Frankenstein creating his monster, and then blaming the monster for who and what he is?	2	Bad Parenting	Negative Emotion
I love this came to research about millennials and he just blew me off cause everything he said is on point.	1	On Point	Emotional Impact
This video made me sad. I fall in this demographic, and what he is saying is exactly the same sentiment I've had growing up. I don't talk about it either because I feel like it's my own shortcoming, and I'm still reluctant to believe in this sentiment. I'm suspicious about how much of my life is self determined against chaoticness.	1	Sad	Emotional Impact
Literally started tearing when he talked about the worse case scenarios...its allll true	1	Teary-Eyed	Emotional Impact
I haven't cried in the last 6 or 7 years but I almost teared up for what he said at 11:20. I am 23 and I tried to commit suicide at the end of 2019. The reason: pressures of the corporate world.	1	Crying	Emotional Impact
Good comedy, like caricature, exaggerates traits for effect...Thus with this piece on millennials	2	Comedy	Humorous
This guy just feeds what the audience wants to hear.	2	Audience Pleaser	Nonsense
Watched this video for the first time in 2017 and I've been off social media ever since. Great video	1	No Social Media	Transformative
This is honestly really funny and refreshingly funny thank simonr sinek	2	Funny	Humorous
How do companies provide an opportunity to teach these skills (or change their cultures) when they are, most of the time, run by individuals from the same generation who failed to teach these skills to this generation while they were growing up - their parents?	2	Failed Parenting	Nonsense
He doesn't see how unique our generation is. We are our strongest critics and we are constantly wanting change to challenge ourselves. I was born March 1990 and i am glued to my phone but it doesn't mean I have no social skills or it's ruining my relationships. We are adapting to new things better than most generations. Also, now with this pandemic you will see just how much change we can make. This is our time! :) I absolutely loved this guy tho lol witty and made sense but missed a lot of parts.	2	Faile to see Uniqueness	Nonsense
I can really relate to all the things he is saying.	1	Relatable	Informative
He just cured my depression. I promise.	1	Cure for Depression	Transformative
Thanks for your explanation. Now i am gonna be mental hardworking, acknowledge what are their strength, and become more patient and develop more meaningful relationship with people.	1	Patient, Stronger	Transformative
A lifetime lesson summarised in 15 minutes	1	Summarized Life	Informative
Thanks for showing me a different view. Always thought I can't figure it out and what the problem of other colleagues is not to realise what potential lies in them and why they don't work in a good way with oneanother. Really frustrating that companies focus on numbers, years etc. with individuals that are not important at all.	1	Different View	Transformative
Very insightful and enlightening! 2:36 putting filters on things	1	Insightful, Enlightening	Informative
I am a millennial unfortunately and I hate this generalization the world has put on us. But what he's saying is true, its not our fault. Some things are but the problems we get blamed for are all built on a platform past generation had made. He explains it better then I ever could but I love all he says!	1	Not Our Fault	Emotional Impact
I feel like this guy as been following me around...that hit way too close to home, specially the alarm clock part...I need to buy one.	1	Hit Close to Home	Emotional Impact
such a pleasure for my ears! gonna rewatch it and take notes. so many insights!	1	Insightful	Emotional Impact
He has really good insights, however it's not just a generational thing. one can argue the same thing about previous generations, technology as just made it more apparent. I do admire his empathy and the fact that he is not dismissive about the situation.	1	Good Insights	Informative
Whats scary is those jokes he throws are actually very serious but they just laugh	1	Scary	Emotional Impact
I find this video very interesting as it deals with the current problems of our society. I feel very identified but likewise I think there are some problems you're forgetting.	1	Identifiable	Informative
Such a great speech i really appreciated Simon talk . It is so true we need confidence in our life is very important , And its really halpful for whose want to make change. What a motivational video thanks !	1	Motivation to Change	Transformative
They left us a broken and empty world and then they dared to call us lazy and unfocused. I don't think I can ever forgive that.	2	Not at Fault	Negative Emotion
"Entitled, uninterested, lazy" Sounds like all my coworkers of all ages.	2	Relatable to All Ages	Nonsense
Today i recover after 5-6 years of gaming abuse and low social interaction, its hard, but im atleast VERY happy i know the VALUE of friends and social interaction, even though its verry difficult for me. But it gets better. I'm 28 today.	1	It Gets Better	Transformative
This is the most phenomenal thing I have encountered in this horrible year. I totally understand this case senerio I just wish people close to me understand this too :)	1	Understandable	Emotional Impact
Born in 1988. I'm in the middle of the group he's referring to and his words are hitting so close to home I don't know what I should do....	1	Hit Close to Home	Transformative
I like this! Because explain why Millennials are depressed and spoke about our relationships and its important topic because we are a social persons and we live in community, then, if we are depressed and social media addicted talk or meet other persons is more difficult.	1	Millennials, Depressed	Transformative
Most people are not happy. I don't think it's just millenials	2	Most People, Unhappy	Negative Emotion
Millennial here. Just want to point out that there is more nuance in the comment section for this video then in the video itself. And I'm really sorry for the people who have to watch this for work. If your boss doesn't have the words then he/she probable doesn't have the relevant info.	2	Feel Sorry, Not Relevant	Nonsense
So spot on, it's like your fav album listen over and over again.	1	Spot On	Emotional Impact
Simon is right about social media but why should you feel awful if you have a medium paying job like not everybody wants to be a billionaire ....some people just wants to have family and friends....	2	Don't Feel Awful	Negative Emotion
The saddest thing is that the millenial audience is laughing instead of crying.	1	Sad	Emotional Impact
Simon, you raise some valid points, after listening I'm left feeling there is more to discuss, your overall conclusions are focused on the millennial errors.	1	Valid	Transformative
Is it normal to feel like an exception and not relate to any of these because you just try to understand yourself and the world around and be wise?	2	Exception	Negative Emotion
I love how he says we grew up with failed parenting strategies but his generation is responsible for that.	2	Failed Parenting	Negative Emotion
This is why there's an important difference between a talented speaker and a factual speaker.	2	Faulty Logic	Nonsense
hit it on the nail! i havent had a phone for about a month and my life has been the most productive! even getting to know myself more!	1	Hit it on the Nail	Transformative
I wouldn't say I'm addicted to my phone, more like addicted to music. It helps cure my sadness on bad days, something that's "my jam" will help with morning tiredness.	2	Music, Cure for Sadness	Negative Emotion
So much wisdom in those 15 minutes.	1	Wisdom	Informative
As a millennial my mother made me watch this video as to enlighten me about the evils of technology and tell me how it's taking over our lives.	1	Enlightening	Transformative
I was born in the late late 90s November of 1998 so I consider myself as a member of a generation Z but technology has made us kind of selfish in some way technology is great but to much technology is bad and dangerous that's why Steve Jobs never let their children to use technology .	1	Technology, Selfish	Emotional Impact
When he started talking about the environment that means we are about to inherit a world slowly rotting without realizing because of our self centeredness.	1	Self-Centered	Emotional Impact
The nervous laughter is so very telling.	1	Laughter, Telling	Informative
I don't think old cultural paradigms are superior. It's the Millennial generation that is demanding equality and justice across all classes. I think we are headed in the right direction and I think it's the Millennial who will be blazing the way.	2	Millennials, Right Direction	Negative Emotion
I have to say that is saw this video 4 years ago, it change my live .... i saw it again today and i was amazed by how he was right	1	Life-Changing Talk	Transformative
As a millennial some of this is scary true	1	Scary	Emotional Impact
It's insane that so many logical fallacies can pass for brilliance.	2	Faulty Logic	Nonsense
This whole "my generation is better than the next one" is hilarious.	2	Hilarious	Humorous
Am I the only 90s kid that agrees with him and that isn't butthurt about this awful truth?	1	TRUE	Emotional Impact
Yes, I admit I'm impatient. But I want to enjoy my life for 100% now, because now I am young, now I have the biggest energy and elan to live.	2	True, but not life-changing	Negative Emotion
Well as a 00's kid I can say that this really oppened my eyes. Thank you sir	1	Opened my eyes	Transformative
What if Millenials are no different than any other generation? What if we keep complaining about the same thing about each new generation using the new technology and the same parenting as reasons for the differences? What if this is a common factor for every new generation? They will also grow up and change like every gen before them perhaps. I ask these questions because I distinctly remember the hate Gen X got. And have seen other articles and studies that support this view.	2	Millennials, Different	Nonsense
I like this video because is very informative and him explain very good	1	Informative	Informative
He's 1000% Spot on!!! Am embarrassed & will need to cut bk on my social media	1	Embarrassed	Emotional Impact
The phone thing was telling. My wife and I went to restaurant near a college campus. There were mostly college kids there and when we looked around we noticed that They were mostly on their phones sitting together at the tables. They were barely talking to each other.	1	Phone, Telling	Informative
Parenting: Pavlov's theory works best. You work hard and or listen, you are rewarded. You don't do what you're told, you're punished. Simple!	1	Parenting	Informative
I am a Boomer and I am impressed with your summation, and it appears these particular children you're speaking to agree.	1	Impressed	Emotional Impact
This is very true and it's sad :/	1	Sad	Emotional Impact
For Christ sake. don't you guys get it ? The use of social media, cell phones and technologies are 'OK' period. but but just within your limit. just don't make your life all about it.	1	Phone, Telling	Emotional Impact
I don't think he's Millennial-Bashing per-se. He's highlighting how Mills react to every day things. And he's said on numerous occasions here that "this is not their fault". Different generations have different expectations and of course they'll jar with previous gens, but that's why they're different.	1	Different Generations/Perspectives	Informative
I'm confused. Where are all the kids that got into honors classes through parental whining? I never saw any of those. And I wonder where all my participation rewards are.	2	Confused	Negative Emotion
this hit deep	1	Hits Deep	Emotional Impact
Wow! Yes, I believe this is true. I am so sad. But. Im glad I grew up without these stupid electronic devices. I fear for the future generations.	1	Sad	Emotional Impact
This person is so funny, let me read the comments one by one	2	Funny	Humorous
The saddest thing about the talk back below is the huge number of people that are commenting on Mr. Sinek's "millennial-bashing" who must not have watched the entire 15-minute talk.	1	Sad	Emotional Impact
I'm super sad. These technologies are ruining real relationships. It's happening in my own life.	1	Sad	Emotional Impact