Home Depot begins running magazine advertisements for patio furniture during the winter months in states such as Florida, Texas and Arizona, while they wait until late spring to begin advertising these same items in northern climates. Home Depot likely practiced _____________, fill in the blank, segmentation to help them identify when to utilize media at the times when their customers are most apt to be considering outdoor living purchases.

a) Geographic

b) Demographic

c) Psychographic

d) Behavioral

e) All of the above