Question: Home Depot targets the Professional segment ( e . g . contractors, builders etc ) because they spend a significant amount of money in their

Home Depot targets the Professional segment

(

.

.

contractors, builders etc

)

because they spend a significant amount of money in their stores compared to individual consumers. They are using what basis of segmentation:

Word Bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id

,

.

.

.

Home Depot targets the Professional segment (e.g. contractors, builders etc) because

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