Question: Home > Interfaces > Vol. 42, No. 1 > Retail Price Optimization at InterContinental Hotels Group Dev Koushik, Jon A. Higbie, Craig Eister Published

Home > Interfaces > Vol. 42, No. 1 > Retail Price Optimization

Home > Interfaces > Vol. 42, No. 1 > Retail Price Optimization at InterContinental Hotels Group Dev Koushik, Jon A. Higbie, Craig Eister Published Online: 1 Feb 2012 https://doi.org/10.1287/inte.1110.0620 Abstract PERFORMSM with price optimization is the first large-scale enterprise implementation of price optimization in the hospitality industry. The price optimization module determines optimal room rates based on occupancy, price elasticity, and competitive prices. The approach used is a major advancement over existing revenue management systems, which assume that demands by rate segments are independent of price and of each other. As of this writing, over 2,000 InterContinental

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