Homework Question Review Please Help How do brand generate tensions with communities a All of these b The say one thing and do another c The co opt community assets without asking permission d Brand extensions attract less loyal tribal members 1 Innovating via design disruption involves first moving the brand to which authenticity quadrant a Aloof b Nascent c Poseur d Authentic Failure to maintain brand relevance leads to brand authenticity decline What is the likely outcome for the brand a Poseur brand b Aloof brand c Nascent brand d Authentic brand To keep brands relevant, brand managers have to pay attention to three levels of change The emergence of new retail channels is an example of what level a None of these b Macro c Meso d Micro Design thinking is best described by which of the following a Something that designers do b Being creative c A method that focuses on collaboration and experimentation d None of these Brand transformation involves which of the following outcomes a The is simultaneously old and new b The brand pivots to a new identity c The brand is repositioned d The brand becomes new Abduction asks what type of brand questions a What is the brand b Who is the brand for c What should the brand be, given its position d Why couldnt the brand be both A and B What does the traditional approach to balancing relevance and consistency advise a Change whenever you need to b Keep your position consistent and your tactics relevant c Stay on brand at all times, change is dangerous d Keep your tactics consistent and your position relevant Updating the brands marketing is called which of the following a Repositioning b Re launching c Revitalization d Refreshing To keep brands relevant, brand managers have to pay attention to three levels of change Changes in the brands product line represent which level a Macro b None of these c Micro d Meso Why do brand managers struggle with relevance a Their interpretive frame ensures they only draw on information that keeps the brand consistent b The iron cage of brand bureaucracy c All of these d Their natural instinct is to emphasize consistency

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Question: Homework Question Review Please Help. How do brand generate tensions with communities? a. All of these b. The say one thing and do another c.

Homework Question Review Please Help.

	a.	All of these
	b.	The say one thing and do another
	c.	The co-opt community assets without asking permission
	d.	Brand extensions attract less loyal tribal members

1. Innovating via design disruption involves first moving the brand to which authenticity quadrant?

Failure to maintain brand relevance leads to brand authenticity decline. What is the likely outcome for the brand?

To keep brands relevant, brand managers have to pay attention to three levels of change. The emergence of new retail channels is an example of what level?

	a.	Something that designers do
	b.	Being creative
	c.	A method that focuses on collaboration and experimentation?
	d.	None of these

	a.	The is simultaneously old and new
	b.	The brand pivots to a new identity
	c.	The brand is repositioned
	d.	The brand becomes new

	a.	What is the brand?
	b.	Who is the brand for?
	c.	What should the brand be, given its position?
	d.	Why couldnt the brand be both A and B?

What does the traditional approach to balancing relevance and consistency advise?

	a.	Change whenever you need to
	b.	Keep your position consistent and your tactics relevant
	c.	Stay on brand at all times, change is dangerous
	d.	Keep your tactics consistent and your position relevant

To keep brands relevant, brand managers have to pay attention to three levels of change. Changes in the brands product line represent which level?

	a.	Their interpretive frame ensures they only draw on information that keeps the brand consistent
	b.	The iron cage of brand bureaucracy
	c.	All of these
	d.	Their natural instinct is to emphasize consistency

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