Hook/ Problem Statement for Google Analytics - Viewer attention is very limited. You don't have time for a slow start. Gain attention with a strategic hook, and, within the first 30 seconds, you should start with a statement or question about the problem your audience may have and share eye-opening statistics. 

 

2. Value Statement for Google Analytics- A value proposition is an explicit or implicit promise made by a company to its customers that it will deliver a particular bundle of value-creating benefits (both intrinsic and extrinsic). Share a very clear, concise statement of value. Be action-oriented and outcome-focused. Answer the why from your problem statement.

 

3. FAB Statement for Google Analytics- Provide product or service features, their related advantages and intrinsic benefits (from the features). 

Select the features that highlight unique differentiators and clearly explain what you do.

You want 2-3 clear FAB statements related to specific features.