Hooked Mobile was formed in 2015 and now has two games in the top 20 aimed at young adults: Treasure Hunt and Danger Island. The games are free to play on both iOS and Android platforms. Revenue is generated from in-game purchases as well as advertising.

At a recent meeting of the company's tech and management leaders, it was agreed that the strategy for success in the coming year would focus on the following:

Strategy for success:

1.Update Treasure Hunt to attract more users and extend time per session.

2.Attract more media attention and positive reviews.

3.Target influencers and social communities to create buzz.

4.Reduce turnover of developers from twenty to ten percent.

5.Increase advertising revenue by 20 percent.

6.Hire an experienced "storyteller" to improve storylines in Treasure Hunt.

Prepare balanced scorecard with a strategy map and one or two measures for each dimension.