Hoover's Industry Index (n.d.)  describes aspects the TV broadcast and cable networks industry. This industry  has seen acquisitions after federal restrictions were lifted, allowing for more  cross-ownership of businesses among the different media (Hoover's Industry  Index, n.d.).
In fact, in 2013, Comcast  completed its purchase of media conglomerate NBCUniversal from GE and  strengthened its presence in the industry. Hoover's Industry Index (n.d.) described this  industry opportunity as follows: "A variety of digital platforms provides the  TV broadcasting industry with new distribution channels and revenue sources."
Complete a more in-depth analysis  of its strategy (if you see your chosen company for the final project on this  list, do not choose it; select a new company to research for this assignment).

Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.  
 

Module-5 -
 Michael Porter described three generic  strategies a company can pursue: seeking cost leadership, differentiating, or  focusing on a target market that ranges from narrow to broad (Porter, 1996).
Module 6 - Specific strategy  options for entering and doing business in foreign markets include exporting,  licensing, franchising, acquisitions, alliances, and joint ventures

Then, discuss this company's strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?
Include 6 to 8 double-spaced pages  for your analysis.

Company - Liberty Interactive Corporation

Sales - 10,054.00 Million   Employees - 22,000   Location: Englewood, CO

(Hoover's Industry Index, n.d.)

Reference: Hoover's Industry Index. (n.d.).  TV broadcast and cable networks. Retrieved from  http://subscriber.hoovers.com.ezproxy.snhu.edu/H/industry360/companiesList.html?

Requirements of submission: This assignment must follow these formatting guidelines: double spacing, 12-point Times  New Roman font, one-inch margins, and discipline-appropriate citations. Page  length requirements: 6-8 pages

Answer rating: 100% (QA)

The Walt Disney Company 1 Common Strategy as well as Str... View the full answer