Question: Explain how you went through the buyer decision-making process for your recent purchase of a high-involvement product (products that are normally expensive). Also mention how
Explain how you went through the buyer decision-making process for your recent purchase of a high-involvement product (products that are normally expensive). Also mention how the manufacturer/retailer tried to help your decision process with different activities.
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Hypothetical Scenario Purchasing a HighEnd Laptop Recognition of Need The process begins with the recognition of a need For example the need for a highperformance laptop for professional work gaming o... View full answer
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