Explain how you went through the Consumer Buying Decision Process by breaking down the steps and decisions
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Stage 2: What type of internal and/or external sources of information did you use?
Stage 3: Which alternatives did you consider? (Evoked Set)
Stages 4 and 5: What did you do or consider when you made the decision to buy? (retail outlet, method of purchase, packaging, etc.) Stage 6: What did you do post-purchase? Did you have cognitive dissonance? If you had buyer's remorse, what would you do differently the next time?
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Project Management The Managerial Process
ISBN: 9781260570434
8th Edition
Authors: Eric W Larson, Clifford F. Gray
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