Question: How aoes the full path affribution model calculate credit? Equal credit is ossigned to all interactions that occurred before the conversion. 2 2 . 5

How aoes the full path affribution model calculate credit?
Equal credit is ossigned to all interactions that occurred before the conversion.
22.5% of credit to the first interoction, the interaction that created the contact, the interaction that created the deal, and to the interoction that closed the deol. The final 10 K is assigned to the remaining interactions evenly.
More credit is given to interoctions that happen closer in time to the convernion.
All credit is assigned to the last interoction that led to a coerversion like a closed won deal.
How aoes the full path affribution model

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