Question: How are consumers influenced by reference groups?any consumers provide reference groups with opinions on new products and services. [ B ] Consumers are prohibited from

How are consumers influenced by reference groups?any consumers provide reference groups with opinions on new products and services.
[B] Consumers are prohibited from dissociating themselves from reference groups.
[C] Consumers use the same criteria as their reference groups to make their own consumer decisions.
[D] Once consumers are associated with a reference group, they do not associate themselves with a secondary
group.
[E] Consumers are not influenced by reference groups

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!