Question: How are marketing analytics incorporated into the decision - making process in your organization? Trevor Greene, from Cytec Systems, mentions that marketing analytics are critical

"How are marketing analytics incorporated into the decision-making process in your organization?" Trevor Greene, from Cytec Systems, mentions that marketing analytics
are critical in manager's decisions in the company
are being developed at Cytec but not yet fully integrated
play a key role in financial decisions in the company
are at the core of all decisions in the organization
play a key role in marketing and sales of the organization
"How are marketing analytics incorporated into the decision-making process in your

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